Why did you choose to join forces with Cœur de Gazelles?
“I have taken part in humanitarian missions in Mongolia, so when my general manager at the time suggested that we work with the Rallye Aïcha des Gazelles, I was open to his proposal. This initial collaboration led to a second collaboration with Cœur de Gazelles. I wanted to be part of the caravan because there is a real lack of glasses in countries like Morocco.
The values of Cœur de Gazelles correspond perfectly to those of Atol Mon Opticien, which is a cooperative, i.e. an association of people who share a common goal. The medical caravan and the optical unit are an excellent initiative, because they provide a solution to a real need, especially in disadvantaged areas.
I am extremely impressed by the capacity for adaptation in the patients we meet: despite the importance of eyesight, they develop their other senses dramatically in order to compensate for their visual impairment. The optical unit provides them with a real benefit, and the impact is immediate.”